Buzz Marketing Ninjas

The Book Marketing Tip for November 30, 2014: The surprise and precision of Buzz Marketing beats saturation marketing, when it comes to the selling of books. What I dread most about opening Twitter or FaceBook or GooglePlus or any of … Please enjoy the full article

Buzz Marketing is an Equalizer

The Book Marketing Tip for November 29, 2014: Buzz Marketing via opinion leaders is equalized: that is, an independently-published author is on par with a Big-Five frontlist author. Opinion leaders are the key to marketing books. Once they begin to … Please enjoy the full article

Rozansky’s Seven Laws of Marketing

I have been asked often to post Rozansky’s Seven Laws of Marketing. I created this list for my forthcoming book, Fishnets & Platforms: The Writers Guide to Whoring Your Book. However, apparently people just can’t wait and wanted me to … Please enjoy the full article

Espresso Book Machine to be in 129,000 New Locations.

On Demand Books announced today that it is partnering with Eastman Kodak to place 105,000 Espresso Book Machines at KODAK Picture Kiosks around the world, and that it is partnering with ReaderLink to place the Espresso Book Machine in more … Please enjoy the full article