I am working on my writer’s guide to book marketing, with the wonderful title of
Fishnets and Platforms: The Writers Guide to Whoring Your Book.
To give everyone an idea of what the is inside the book, here is the working table of contents.
Table of Contents from
Fishnets & Platforms
The Writers Guide to Whoring Your Book
By David Rozansky
The premise of Fishnets & Platforms
Chapter 1: Whoring Yourself: An Overview of Author Self-Promotion
Why do authors resist self-promotion?
Why self-promotion is necessary.
Exceptional writing is your first priority.
The big picture of your writing career.
Balance your marketing and your writing.
Why your publisher can’t market for you.
Delegate a marketing manager.
Chapter 2: Free Love: What Doing Nothing Gets You
The Book Lottery.
The rejection cycle.
How readers select books.
Selecting a title.
Marketing that publishers do.
The New Publishing Order.
The Long Tail and the Hard Climb.
The worth of letting others market for you.
Chapter 3: Getting into Selling Out: Creating your Marketing Plan
What a marketing plan is.
Why use a marketing plan?
The author’s marketing toolbox.
Designing marketing campaigns.
The key is the marketing calendar.
Chapter 4: Wearing Platforms: The 7 Steps to Building a Platform
What is a platform?
Step 1: Identify the fans.
Step 2: Find the fans.
Step 3: Attract the fans.
Step 4: Capture the fans.
Step 5: Feed the fans.
Step 6: Communicate with the fans.
Step 7: Leverage the fans.
The Fishnets & Platforms Seven-Step Tango.
Chapter 5: Soliciting: The 11 Rules of Author Self-Promotion
The Rule of Reading.
The Rule of Sales.
The Rule of Samples.
The Rule of Friends.v
The Rule of Proximity.
The Rule of 5×5.
The Rule of Reviews.
The Rule of Crowds.
The Rule of the Internet.
The Rule of Branding.
The Rule of Writing.
Ross’s Rules of Order.
Chapter 6: Working the Boulevard: The Mighty Amazon
How to set up your Amazon accounts.
Amazon links & widgets.
Amazon customer reviews.
Tagging your book.
The Amazon Bestseller Rank.
Hitch your book to a star.
The Amazon campaign.
Platform building on Amazon.
Author self-promotion on Amazon.
Chapter 7: Talking Sexy: Blogs & Social Media
Setting up the blog.
The front page.
The bio page.
The book pages.
The press page.
Your blog and the Fishnets & Platforms 7 Steps to Platform Building.
Your blog and the Fishnets & Platforms 11 Rules of Author Self-Promotion.
The Amazon Author Central blog.
Promoting your author blog.
The power of social media.
Social network sites.
Professional networking sites.
Topical & genre-specific sites.
Promoting your social media accounts.
How to build a strong following on social media.
Completing the sale.
Monetizing your blog.
Chapter 8: Working in a Whorehouse: The Author-Publisher Interface
What a publisher brings to the table.
Put your publisher to work.
A few not-so-nice words about literary agents.
The publisher and the Fishnets & Platforms 7 Steps to Platform Building.
The publisher and the Fishnets & Platforms 11 Rules of Author Self-Promotion.
Chapter 9: Getting Kinky: Selling Beyond the Bookshelf
Thinking outside the shelf.
Selling in the back of the room.
General retail stores.
Beyond the Covers (sell your concepts):
Series & related material.
Tie-ins and spinoffs.
Brand licensing, merchandise rights & endorsements.
Selling ad space.
Chapter 10: Turning Tricks: Marketing Tricks
List of marketing campaigns.
Approximately 500 marketing campaigns. (About 1/2 of the book’s page count.)
Glossary of Marketing and Publishing Terms
Appendix A: Reading List
Appendix B: Avoid the Book Tour
Appendix C: List of Book Bloggers & Book Reviewers
Appendix D: Quick & Dirty Marketing Plan
Appendix E: Book Awards & Contests
Appendix F: Be a Publisher
Fishnets & Platforms: The Writers Guide to Whoring Your Book by David Rozansky is slated for publication in Spring 2013 by Flying Pen Press.
To receive a notice alerting you to the publication date of Fishnets & Platforms: The Writers Guide to Whoring Your Book, the accompanying workbook and the accompanying marketing calendar, send an email to:
Or send a letter or postcard to
Flying Pen Press, Fishnets & Platforms, 1660 Niagara St., Denver, CO 80220.
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