Book Marketing



88 Predictions for Publishing in 2016

It is my custom each New Year to make as many predictions as I can for the coming year, as it pertains to the publishing industry. I do this to try and beat my competition to the coming trends, then … Please enjoy the full article

Buzz Marketing Ninjas

The Book Marketing Tip for November 30, 2014: The surprise and precision of Buzz Marketing beats saturation marketing, when it comes to the selling of books. What I dread most about opening Twitter or FaceBook or GooglePlus or any of … Please enjoy the full article

Buzz Marketing is an Equalizer

The Book Marketing Tip for November 29, 2014: Buzz Marketing via opinion leaders is equalized: that is, an independently-published author is on par with a Big-Five frontlist author. Opinion leaders are the key to marketing books. Once they begin to … Please enjoy the full article

Change Will Scare Your Readers Away

The Book Marketing Tip for November 24, 2012: Consistency and integrity of an author’s brand is crucial to her success. Changing gears is highly risky. Don’t confuse your branded identity as an author with the author you are in real … Please enjoy the full article